Optimizing your content is key to your ongoing market strategy. By doing so, you increase your rankings on search engines such as Google, leading to increased website traffic and growth of your brand. However, learning the right search engine optimization (SEO) techniques can take time. Even seasoned veterans can get it wrong, and if you don’t use the right techniques you won’t see the results you crave. Here are a few of the common top search engine optimization mistakes to avoid.
Choosing the wrong keywords
Search engines work by looking for content relevant to what their users are looking for. While there are many ways to describe your product, you should concentrate on how potential customers might refer to them. Do some research on commonly searched keywords relevant to your content. Simple tools like Adwords and Google Trends can help you to find the right words to include in your content.
“Stuffing” content
It can be tempting to just stuff keywords into your content in an attempt to rank higher. However, adding your targeted keywords into every sentence will penalize your site, as search engines will list your website as spam. Less is more in this situation: add keywords naturally into the content and don’t overdo it. Stuffing your content also has the effect of making it clunky and difficult to read, putting off potential customers.
Ignoring titles and summary descriptions
Seamlessly adding SEO keywords into your article is not enough. Keywords should also be added to titles and summary descriptions in your content. Engines search these areas of text, so it is best practice to include your targeted keywords in them. This is an action you can take which boosts your on-site SEO with minimal effort.
“Going it alone”
Sometimes you need help. SEO is a dynamic field, with new search engine algorithms and constantly evolving software and dynamics. It can be hard to keep up ion your own, and your energy is better directed at creating quality content. Hiring outside help for your SEO campaign will give you peace of mind that everything is running smoothly, and you are getting the results you crave. Additionally, our technical marketing packages offer many good SEO practices that we can incorporate into your ongoing needs. Learn more about how we can help your business increase your SEO rankings on your website here under our technical marketing services.
The Lowdown
Implementing the right SEO practices will lead to an increase in traffic and revenue for your business. By avoiding top search engine optimization mistakes and bad advice, you will avoid being penalized by search engine algorithms. You may want to consider other tips such as cleaning up your content and speeding your website up using the many tools available online. Your website is the first thing your customers see – make sure it is working for you and you will see the benefits in no time at all.
